The TARES Test of Ethical Advertising on Fast Food Companies

IntroductionThe TARES screen out is useful in evaluating whether the reportments argon report of an honorable way of advertising. While the TARES test will non calculate all ethical problems in creating ads, it does give notional people, trade directors and strategic communication planners a tool. The -T- stands for truthfulness which evaluates whether an ad is adept or not, and whether it is used to deceive the listening. The -A- stands for Authenticity which states the gesture ?Does this ad displace the creator for the same reasons that it was made to motivate the interview? The third differentiate of the test the -R- stands for repute. Do the advertisers respect the audience enough to promote a decent product that will, indeed, clench some truth to its use? The fourth part of the test -E- deals with equity. This has to do with whether or not the advertiser and the consumer are ?on the same level? of understanding the product. Finally, the S in the TARES quiz stand s for social responsibility. Looking at the TARES test, advertisers and marketers can be responsible for(p) for each part when it comes to advertising to children. The TARES Test on profuse Food Companies Advertising to ChildrenI do not see that the TARES test is followed in regards to advertisements of degraded viands products towards children. From the start the origin part of the test, is the advertisement truth, does not pass. Fast food companies advertise their products as delicious and exquisite but omit the training that endless consumption of their products can lead to obesity and health risks. The blurb portion of the test, authenticity, does not pass as well. The advertisements for fast food products are deceptive in luring children in with tasty treats, toys and typify centers here again omitting the serious risks of... If you want to trace a full essay, order it on our website: Ord erCustomPaper.com

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