General Mills Case study

To: Mr. James Bell, CEO Operations Manager Date: celestial latitude 14, 2006 Subject: patience Analysis EXECUTIVE SUMMARY In 1989, the General Mills management aggroup became aware of elaboration opport unit of measurement of measurementies in todays environment of globalization. The doldrums in the cereal market in the join States essential the company to expand into new global markets. The philosophical body of diversification had for the most part been a success resulting in the expansion into five misrelated industrial areas. Historically the companies efforts to carve up into some areas outside the food area are of concern. These uncorrelated areas of growth urinate been un palmy. The resulting financial losses were an impetus of worry and concern to the shareholders and brought forth Wall Street skepticism. It is my opinion that the strategic planning process is flawed. Corporate strategy is and must be the overall managerial game plan for a commu te company; it extends companywide, an umbrella over all a diversify companys group of business. The crafting of corporate strategy for a diversified company involves four kinds of initiatives and it is evident that these initiatives are sure-fire in related industries since these market related acquisitions create resulted in a net profit increase. Management must be aware that the overall province of corporate strategy is the business of all corporate managers. Senior corporate executives normally have lead responsibility for devising corporate strategy and for choosing among any(prenominal) recommended actions bubble up from lower level managers. Key unit heads may also be influential, especially in strategic decisions affecting the businesses they head. Major decisions are usually reviewed and approved by the companys board of directors. This portion of strategy fecundation is on track. The losses incurred are in my opinion a two prong problem. The first, upon reviewing the failures of diversification and acquisit! ion it is apparent that...If you want to take up down a full essay, order it on our website: OrderCustomPaper.com

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