Kraft Foods Essay

kraft Foods is an extremely well recognized brand that provides a vast array of aliment and beverage products with the ultimate goal to become northwestward Americas best food and beverage company ( kraft, 2014). Critical analysis of kraft paper Foods c ar, muckle and value statements revealed some necessary changes to kindle presidential termal winner.Kraft Foods bequeathing become the top in their intentness by continuing to develop and get by products tailored to their consumers needs/demands. Assisting consumers to brand name sun-loving life choices is part of their dedication to stakeholders. Through incentives and rewards employees will remain dedicated, motivated and have pride in Kraft Foods products thereby increasing financial growth.Kraft Foods understands that contributing to the community is essential for lasting success. Actively protecting natural resources will leave a large footprint and legacy for Kraft Foods.Kraft Foods boot statement is very generic and broad in nature. By narrowing and focusing this goal they will guarantee their future success. The vision and set statements are well written and invoke memories and emotions from their stakeholders thereby leading them to Kraft Foods. IntroductionSince its establishment in 1903 Kraft Foods has become a well respected household name (Kraft Foods, 2014). Over the last century Kraft Foods has bought out many of their competitors and expanded their line of products, belongings them as one of the top food and beverage companies in the nation (Kraft Foods). In order to remain successful and accomplish their directionit is imperative their phone line statements accurately reflect their vision and set. In this paper the author will discuss the mission, vision and values of Kraft Foods and how these powerful statements contribute to their over both success in the industry. Mission Statement AnalysisEvery organization should present a powerful intelligibly articulated statement a s to why their organization exists (McNamara, 2009). This statement should convey to international stakeholders the benefits of conducting business together to increase chances of financial success. Kraft Foods mission statement reads our aim is to be northern Americas best food and beverage company (Kraft Foods, 2014). Kraft Foods mission statement is very simple, generic and lacks sufficient depth, curiously given the size of the Kraft Foods organization. Mission statements should include severe powerful words that articulate and enunciate an organization, resulting in a memorable flavor that clay on the forethought of all the stakeholders (Ramjee, n.d.).A mission statement is short term future goals and it is therefore imperative that organizations re underwrite their mission statements from time to time (Rector, 2010). With all the health phenomenon concerns in northmost America it is pivotal Kraft Foods continue to reevaluate their mission and re-strategize as needed to remain on the top of their industry and feed new clientele to their organization. The ability to use different marketing strategies, seize different opportunities will draw new stakeholders to Kraft Foods thereby ensuring mission success and financial growth. Vision Statement AnalysisAn efficient and effective vision statement is a powerful tool that paints a vivid range of a function plot of ground describing how an organization is going to accomplish their mission (McNamara, 2009). This one statement can convey power, confidence and inspire stakeholders (Change Factory, 2014). A vision statement takes into esteem an organizations market, customers, strengths and weaknesses in order to enhance themselves (Change Factory). Kraft Foods vision statement reads well get there by continuing to offer products consumers love, creating a performance-based culture that motivatesand excites employees and becomes the best enthronization in the industry (Kraft Foods, 2014).With this simple sentence Kraft Foods inspires, motivates and invokes memories from their stakeholders. Painting a vivid picture for stakeholders invokes emotions from past experiences. These memorable impressions stay with stakeholders and they are therefore more than likely to support Kraft Foods. This influential statement also describes the most fostered values, services and vision of the future thereby allowing stakeholders to determine if their personal values meet up with that of Kraft Foods future and if investment in this organization is beneficial (Crea, n.d.).A nonher aspect of vision statements is the ability to state realistic outcomes (Millard, 2010). practical outcomes are imperative as they motivate employees and help them focus on something bigger than themselves (Millard). Meeting these goals, offering products consumers love enhances dedications, motivation and pride, which will further enhance Kraft Foods success (Kraft Foods, 2014). The vision statement for Kraft Foods is we ll articulated, creates a vision of the future company, invokes emotions and draws stakeholders to the organization. fosters Statement AnalysisIn addition to mission and vision statements a values statement will enhance an organizations chance of future success. A values statement is the core of an organization and what values they cherish (Edmunds, 2014). It defines how employees will behave and how actions and behaviors will be evaluated (Edmunds). A values statement reveals how an organization values not only their customers, but suppliers, shareholders and stakeholders (Edmunds). At Kraft Foods their values statement reads to make a difference in communities, protect greatest resources land, air, water, people, educate and motivate to make healthful choices, food resort and quality, and workplace safety (Kraft Foods, 2014). It is essential a values statement identify and address the organizational values in a clear concise manner so each stakeholder knows and understands wha t will be tolerated within the organization.The clear writing of Kraft Foods vision statement allows people to contribute to something bigger then themselves. An added benefit of a values statement is rewards and recognitions are structured around thisstatement and those employees who embrace the organizational values are identified and rewarded (Edmunds). This statement tells shareholders how the organization hires and promotes individuals and demonstrates that Kraft Foods external suppliers are in alignment with the organizations values, thus enhancing bonds of trust and respect. Alignment of Goals/Needs with Stakeholders InterestsThe mission, vision and value statements all work together to define an organization. Additionally these statements need to address the goals and needs of the shareholders and stakeholders thereby insuring future investors. Through their business statements Kraft Foods specifically addressed four stakeholder needs they hope to meet. Kraft Foods addresses consumers by focusing on quality, safe food that consumers love in their vision and values statements (Kraft Foods, 2014). Additionally Kraft Foods values statement discusses their dedication to helping North Americans make healthy food choices (Kraft Foods). Their dedication is also evident by the accumulation of healthy name brands products, such as Back to Nature granola (Kraft Foods).The values statement of Kraft Foods also addresses the organizations dedication to making a difference in the community (Kraft Foods, 2014). Kraft Foods is leaving a positive impression, huge footprints and taking massive strides to make the world a better place with every action they take (Kraft Foods). This is apparent by their dedication to food drives aimed at fighting hunger, providing humanitarian support, build playgrounds, and planting gardens (Kraft Foods).Kraft Foods also addresses their employees, one of the biggest stakeholders, in their business statements. Employees at Kraft Foods ar e treated with respect, provided a safe work environment, and encouraged to do great things (Kraft Foods, 2014). This organization understands that success is dependent on motivated, driven and dedicated employees that take pride in their work. Additionally, through their business statements Kraft Foods is telling the outside world about their employee commitment thus developing respect from the community, industry and other stakeholders.Kraft Foods understands that in order to be successful a strong cooperate governance must be establish to help balance the needs of shareholders and stakeholders (Kraft Foods, 2014). Kraft Foods Board of Directors believe effective corporate governance provides a strong framework to assist them in upholding their fiduciary responsibilities to shareholders and promote long term success of the organization (Kraft Foods). Improvements of the Company StatementsKraft Foods is one of the largest organizations in North America and it is essential their bus iness statements accurately reflect their dedication and drive to succeed. Although admirable, Kraft Foods mission statement is very generic and lacks the special connection to draw stakeholders to the organization. In comparing McNamaras list of criteria for a well written mission statement Kraft Foods falls short (2009). This statement is not powerful, not memorable, does not discuss growth and profit sufficiently and does not target specific clientele (McNamara). Additionally their goals are extremely far reaching and unattainable. The mission statement needs to be more focused in order to keep stakeholders motivated and driven for success.The vision statement is well written and invokes emotions and memories from stakeholders while also being descriptive in how they will achieve success. Millard states vision statements should be clear, memorable, realistic and discuss positive outcomes (2010). Kraft Foods addresses each one of these criteria in their vision statement. This powe rful statement draws stakeholders to the organization and makes they want to be a part of the success.It is the authors opinion that Kraft Foods values statement clearly articulates the values Kraft Foods cherishes. This statement motivates people to join the Kraft Foods team and become part of something bigger. Kraft Foods is dedicated to leaving a lasting impression and legacy not only with consumers but the environment and this is clearly communicated in their values statement. ConclusionDeveloped in 1903 Kraft Foods has become one of North America top brands. Through their mission, vision and values statement Kraft Foods is able to communicate to stakeholders why the organization exists, where they are going in the future, how they will get there and their dedication to the world around them. Although some adjustments can be made to their mission statement, overall these statements are clearly written and draw stakeholders to Kraft Foods by invoking their emotions, memories and values.ReferencesChange Factory. (2014). The Components of a Good Vision Statement. Change Factory.Retrieved July 13, 2014 from http//www.changefactory.com.au/our-thinking/articles/thecomponents-of-a-good-vision-statement/ Crea, T. (n.d.). A Good Mission Statement. All About Leadership. Retrieved July 13, 2014 fromhttp//www.all-about-leadership.com/good-mission-statement.html Edmunds, S. (2014, May 6). What is a Value Statement? EHow. Retrieved July 12, 2014 fromhttp//www.ehow.com/about_5063071_value-statement_.html Kraft Foods. (2014). Retrieved July 12, 2014 fromhttp//www.kraftfoodsgroup.com/home/index.aspx McNamara, C. (2009). Developing a Mission Statement. Management Library Online. RetrievedJuly 12, 2014 from http//managementhelp.or/strategicplanning/mission-visiom-vales.htm Millard, S. (2010, December 7). Characteristics of Mission and Vision Statements. University ofHawaii Hilo. Retrieved July 10, 2014 fromhttp//hilo.hawaii.edu/strategicplan/documents/SPC18_10_Mission_and_Vi sion.pdf Rector, B. (2010, April 18). Clear, Concise Mission Statements. Memphis commercial enterprise Journal.Retrieved July 10, 2014 fromhttp//www.bizjournals.com/memphis/stories/2010/04/19/smallb2.html Ramjee, P. (n.d.). The Important of Making a Good First Impression in Business. Chron SmallBusiness. Retrieved July 13, 2014 from http//smallbusiness.chron.com/importancemaking-good-firstimpression-business-23065.html